BQ澳洲 杂志简介 

BQ AUSTRALIA CHINESE WEEKLY 

 

澳大利亚澳星国际传媒集团携手《北京青年报社》共同投资在全澳出版了《OBQ东方北京青年周刊》--简称《BQ澳洲》。《BQ澳洲》是集时政、财经、文化、消费为一体的综合期刊。每周出版,全澳发行。60页A3全彩铜版纸,高档精美的印刷,北青团队专业高水准的设计,墨尔本、悉尼、珀斯、阿德雷德、堪培拉、北京等多地知名记者,一线采访,独家供稿。中国南方航空公司航线读物、高档餐馆、私人会所、美容院、各大星级酒店、写字楼、书报店、周末中文学校等都是《BQ澳洲》展示的平台。直接寄到澳洲各界精英人士的手中。

BQ Australia Chinese Weekly, known as BQ Weekly, is published across Australia on a weekly basis, as the result of joint venture by Ostar International Media Group (OIMG) and Beijing Youth Daily Group. BQ Weekly magazine covers a broad range of topics such as politics, finance, culture and consumer in a total of 60 pages, all printed in colour on A3 art paper. Not only does it offer professional and high-standard design on luxuriously polished print, it boasts a team of prominent journalists stationed in Melbourne, Sydney, Perth, Adelaide, Beijing and other major cities, bringing our readers exclusive interviews and reports. BQ Weekly is the chosen in-flight magazine of China Southern Airlines. It is also available in restaurants,private clubs,beauty salon,luxury hotels, offices, bookshops, Chinese schools etc. delivering BQ weekly directly to the hands of Australia's elite.  

杂志栏目 FEATURES

本期话题 “采访身边人,报道身边事”是《BQ澳洲》的内容主旨,每周重点版面针对澳洲当地的热点话题,社会活动进行深入报道。

风云人物 各地记者采访世界著名人物,对有重大影响力的社会精英进行专访,剖析其个性和成长史。

商界英杰 介绍澳洲本土商界精英人物故事、奋斗历程以及商业成就,树立成功榜样及可借鉴的商业成功经验。

财富导航 汇集全球经济分析、澳洲本地经济贸易、股市汇市等投资信息,以及个人理财建议,具备极强的时效性。

地产跟踪 总结澳洲各地房地产信息及相关贷款融资信息,带来一目了然的房地产市场动态。

品味澳洲     通过本地作者撰稿,对澳洲的政治,经济,法律,教育,人文,体育,休闲等方面的细节进行描绘,让更多的新移民了解澳洲。

物质领袖 倡导最新最专业的消费理念,核心理念在于“不怕买贵的,就怕买贵了”。涉及范围包括手表、珠宝、汽车、科技等高端消费领域。

魅力容颜 涵盖最时尚最权威的护肤保养知识及彩妆教程,推荐高性价比化妆品。

好去处     向读者介绍及推广据有可参与性的澳洲本地活动。活动推广城市以悉尼和墨尔本为主,并向其他城市进行扩展。

BQ Topic   “Interviewing the people and covering the stories around you” is the main theme of BQ Australia Weekly . Over 10 pages per week are dedicated to OBQ topics that cover news, current affairs and social issues.

Hero of Hour  With our journalists across the country covering exclusive stories on celebrities and public figures with significant influences on our society, Hero of the Hour offers special insights on their personal stories.

Business Elite Coverage on the success and achievement of local Australian business elites.

Real Estate Tracker A close look at the market trend through a summary of real estate and related financial information.

Fortune GPS  First-hand information on Australian economy, trade, stocks markets and foreign exchanges.

Love Australia  A detailed report on all aspects of Australian life tailored for new immigrants, covering political, economic, legal, educational, social, cultural, sports, travel and recreational.

Brand Elite Editorials on luxury products ranging from jewelleries, watches to automobiles and high-tech products.

Beauty Class Providing authoritative fashion orientated skin care knowledge and makeup tutorials, aswell as recommendations on cosmetics.

What’s On  Promotions on upcoming events in your local areas, selected by our editorial team. Starting in Melbourne and Sydney with the close partnership of the most popular venues and top notch event organizers.

目标读者 READERSHIP PROFILE

《BQ澳洲》的读者集中在25-55岁之间的精英华人,平均年龄33.6岁。这一年龄段的读者进取心强,收入稳定、消费潜力更大,消费方式更前卫。无论消费能力和消费意愿,都是广告诉求的主要对象。

BQ Weekly targets Chinese professionals and business people between 25 to 55 years old, with the median age of 33.6 years. This specific group of readers tend to be more career-driven with stable income and superior consuming power, and are more inclined to enjoy a high-quality and luxury lifestyle. In this regard, they would make ideal potential clients for our advertisers.

发行渠道 DISTRIBUTION

直投渠道:《BQ澳洲》在全澳墨尔本、悉尼、柏斯、阿德莱德、堪培拉5个城市的商务圈、高端人士聚集地进行了定向投放,直达目标读者。(五星级酒店、南方航空各航线、各大旅行社、高级私人会所及健身俱乐部、高档写字楼、商厦及购物中心、图书馆高档餐饮、休闲娱乐场所、高尔夫球俱乐部、社会名流、华人侨领等在澳中资机构)

零售渠道:墨尔本、悉尼两大城市主要街区的书报亭、中文书报店、大型华人超市、周末中文学校

Targeted and direct Distribution: BQ Australia Weekly is distributed in the CBD areas of Melbourne,Sydney, Perth, Adelaide and Canberra. It is also available at venues where its target readers regularly visit and are highly gathered.(5 star hotels , On board Air-China Airlines, Private clubs and fitness clubs, Offices buildings and malls, LibrariesLuxury shops, Quality restaurants, The Chinese Community and Socialites, Chinese-funded organizations in Australia)

Retail Channels:Newsagencies on main districts of Melbourne and Sydney, Chinese bookshops, Asian grocery, Weekend Chinese schools

资源优势 PARTNER

澳星传媒OSTAR INTERNATIONAL MEDIA GROUP:

澳星国际传媒集团具有19年在澳传媒经验,是澳大利亚首屈一指的大型华文Austar International Reception传媒集团,旗下拥有覆盖新南威尔士州、维多利亚州、西澳洲、南澳洲、昆士兰州及堪培拉等多个城市的7家中文广播电台、9份报刊、电视台、网站及大型文化活动中心。

19年来,澳星国际传媒集团一直致力于拓展业务范围、提高服务质量、优化传播效率。以现代经营理念立足澳洲市场,不断推出更具全方位竞争力的优秀产品与服务,为社会公众和广告客户创造一站式信息传播平台,为澳洲、中国商业企业、政府及社团提供了卓有成效的媒体传播服务,是拓展澳中双边交流的知名平台。

Ostar Media Group is Australia’s leading Chinese media group with a multidimensional media platforms including 11 radio broadcasts, 9 weekly newspapers, lifestyle magazines, events, webcast, television and online media. It covers metropolitan areas across New South Wales, Victoria, Western Australia, Queensland and the Australian Capital Territory-Canberra.

Ostar Media Group has been successfully serving Australian and Chinese corporations, government organisations and communities for the past 19 years. Today, Ostar International Media Group is a driving force to facilitating the Sino-Australia cultural exchange, as well as being the distinctive part of Australian Multiculturalism. OIMG is an influential media pioneer, with a precise and innovative work ethic.

北青传媒 BEIJING MEDIA CORPORATION:

北青传媒股份有限公司是中国内地首家在香港上市的媒体集团(港股上市编号1000),中国北方地区最具影响力的媒体集团之一。拥有超过60年行业经验,旗下有11家报纸、5本刊物、2个网站。平均每日出版50个左右的对开版面,订阅量北京第一,广告收入连续多年位居全国前列。

BQ《北京青年》周刊隶属于北青传媒,是以文化特色见长的城市经典人物杂志。《北京青年》周刊自1996年创刊,17年来不断努力,成为最具人文精神的城市精英读品。

Beijing Media Corporation Limited (HK:1000) is the first Chinese media corporation to be listed in HK. It has over 60 years of industry experience and is currently successfully operating 11 newspapers, 5 magazines, and 2 feature websites, making it one of the most influential media groups in China. It’s daily publications averages 50 folio pages. The corporations’ publications have the highest number of subscribers in Beijing and its advertising revenue has ranked number one for several consecutive years.

BQ is Beijing Media Corporation ’s urban classic people magazine featuring Chinese culture. After 17 years of continued efforts, BQ has become the most humanistic spirit of the city elite reading material since the first issue published in 1996.

电子媒体 DIGITAL MEDIA

经过几年的成长,《BQ澳洲》已经发展成为集平面、网络、微信、微博、E-newsletter、facebook等多媒体平台的复合型媒体,为《BQ澳洲》延伸至8万以上的读者群。在不懈努力的品牌建设中,也打造出了属于自己的品牌活动,在商界、文化、奢侈品等领域拥有巨大影响力。

BQ Weekly has developed into a multi-platform media over time, including print, own-branded website, social networking sites such as Weibo, Wechat, Facbook, and our E-Newsletter.  The readership has increased to over 80,000. Through constructive efforts of brand-building, BQ Weekly regularly hosts its own brand events, creating significant influences in different aspects such as commerce, culture, and luxury lifestyle.

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Melbourne Head Office

Level 4, 158 City Road, Southbank VIC 3006

Phone: (03) 9608 8288 
Fax: (03) 9608 9200

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Sydney

Level 3, 10 James St.,Waterloo NSW 2017

Phone: (02) 9286 1888
Fax: (02) 9262 9883

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Canberra

Level 2,31-33 London Cct, Canberra City ACT 2601

Phone: (02) 6248 9890

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Adelaide

Suite 310, 147 Pirie St. Adelaide 5000

Phone: (08) 8232 8448 

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Perth

Level 2, 395 William St. Northbridge, WA 6003

Phone: (08) 9261 1066

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BQ澳洲 | BQ AUSTRALIA CHINESE WEEKLY

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    • 墨尔本总部
    • 电话: 03 9608 8288
    • 地址: Level 4, 158 City Road,         Southbank VIC 3006
    • 悉尼办公室      电话: 02 9286 1888
    • 堪培拉办公室  电话: 02 6248 9890
    • 南澳办公室      电话: 08 8232 8448
    • 珀斯办公室      电话: 08 9261 1066